Transparency Report 

List of ingredients we use and their benefits to your hair

Best

Best ingredients for overall healthy hair

Good

Good ingredients for overall healthy hair

Average

Average ingredients for overall healthy hair

Poor

Poor ingredients for overall healthy hair

Organic Aloe Leaf Juice (Aloe Barbadensis) 

Aloe vera juice is a gooey, thick liquid made from the flesh of the aloe vera plant leaf. Aloe vera cleanses the hair follicle efficiently, stripping off extra sebum (oil) and residue from other hair products. But aloe vera doesn’t hurt your hair strands while it cleans. Aloe vera contains vitamins A, C, and E. All three of these vitamins contribute to cell turnover, promoting healthy cell growth and shiny hair.

- Dandruff-relief

- Moisturizing (conditions dry hair and scalp)

- Stimulates hair growth

- Strengthens and repairs hair strands

 Sodium Lauryl Sulfoacetate

- Sodium Lauryl Sulfoacetate is derived from coconut and palm oils; a safe, skin-friendly surfactant (foaming agent) for both skin and hair. This mild plant-derived surfactant creates a rich, luxurious lather that effectively removes surface oil, dirt, and bacteria without stripping or drying sensitive skin or hair.Sodium Lauryl Sulfoacetate (SLSA) is a natural alternative to Sodium Laurel Sulfate (SLS). Sodium Lauryl Sulfoacetate (SLSA) has a very similar name to one of the most common sulfate ingredients, Sodium Lauryl Sulfate (SLS), so you may be tempted to avoid it. Both ingredients are surfactants that can create bubbles and lather in cleansers, but that is pretty much where the similarity ends. SLS is a cheaper ingredient made in a lab while SLSA is naturally derived from coconut and palm oils, according to Syd Salmon of SLI Beauty. Like Disodium Laureth Sulfosuccinate, the SLSA molecule is too large to penetrate the skin, thus causing less irritation than sulfates.

  • luxurious lather

  • removes surface oil, dirt, and bacteria without stripping or drying sensitive hair

  • mild enough for those with sensitive skin

Cocamidopropyl Betaine -

Cocamidopropyl betaine, which is closely related to coco betaine, is a naturally-derived surfactant that is sourced from coconut oil. 

Disodium Laureth Sulfosuccinate - Disodium laureth sulfosuccinate is a surfactant (detergent) used in shampoos for cleansing, foam boosting, degreasing, and emulsifying benefits. 

  • improves shine

  • soften hair and reduce static

  • remove dirt and oil from the hair

  • help moisturize the scalp

Glycerin

Glycerin is a polyol compound used for various purposes, for example as a food sweetener or a preservative. The consistency of glycerin is thick, but it becomes a gummy-like substance when frozen. Glycerin is both a humectant (it helps draw moisture onto the hair and skin, which is why it is used for hair lotions), and an emollient (it helps maintain the stability of moisture levels).

  • Deeply Moisturizes and Hydrates Hair.

  • Removes Split Ends.

  • Promotes Hair Growth.

  • Reduces Scalp Itching.

  • Repairs Damage.

Phenoxyethanol -

Phenoxyethanol is a germicidal and germistatic glycol ether, phenol ether, and aromatic alcohol often used as a preservative.

  • used as a preservative and as a fragrance

Organic Lavender Flower Water (Lavandula Angustifolia) -

Lavender also has antimicrobial properties, it helps prevent bacteria and fungi from growing. When applied to hair or scalp, this may prevent common hair or scalp issues. It may prevent itchy scalp or dandruff and even infections.

- Used for fragrance benefits

- Great antimicrobial properties 

 

Roman Chamomile Flower Water (Anthemis Nobilis),

Anthemis nobilis is an evergreen Perennial, it helps to prevent infections in the scalp and promote hair growth. It increases the proportion of collagen in the hair which is the main protein that helps in hair re-growth. The oil works as a moisturizer for hair, keeping its natural soothing properties active throughout all hair strands.

 -Strengthens damaged hair

- Moisturisers hair

- Balances oily hair

- Prompts hair growth

- Minimises dandruff 

Organic Jojoba Seed Oil (Simmondsia Chinensis) -

Jojoba oil is capable of moisturizing hair and its follicles without leaving any residue. It can help hair cells to reproduce themselves at a rapid pace, and acts like a cleanser down each strand of hair. Jojoba has many therapeutic properties that can protect hair health and improve damaged hair. The natural oil improves hair by both preventing moisture loss and balancing the production of the scalp’s natural oil, (sebum) to a healthy level. This means that jojoba will help the scalp produce the right amount of sebum to prevent dry or oily hair.

- Conditions the hair.

- retain moisture in the hair

- blocks the effects of humidity on the hair.

- enhancing hair color, gloss, smoothness and softness.

 

Rosehip Seed Oil (Rosa Canina)

, Rosa canina is the oil extracted from the seeds of the rosehips, which are the fruits left behind after a rose has flowered. Rich in antioxidants, anti-inflammatories, essential fatty acids, lycopene and vitamins A, C, E and F, rosehip seed oil increases cell turnover in the skin and helps to fight free radical damage caused by the sun and environmental toxins. 

  • Increased elasticity and hair growth

  • Helps to stimulate collagen production

  • helps to fight heat damage

Hydrolyzed Wheat Protein -

Hydrolyzed wheat protein is an amber colored liquid derived from wheat germ. The hydrolysis of wheat involves an acidic, alkaline, or enzymatic process to extract the wheat nutrients which include proteins (amino acids) and peptides.

  • thicken and add volume and body to the hair 

  • repairs damaged hair with proteins

  • increase hair’s flexibility and elasticity

Provitamin B5 (DL-Panthenol) -

Panthenol is a naturally-occurring material that adds several beneficial properties to hair care formulations. It is a humectant, emollient, glossifier, detangler and moisturizing agent.

  • Repairs and strengthens damaged hair

  • Helps moisturize hair 

  • Reduces split ends

Vitamin E (Tocopherol) -

Vitamin E may help support a healthy scalp and hair as it has natural antioxidant effects that could assist with maintaining hair growth. The vitamin's antioxidant properties could help reduce the amount of oxidative stress and free radicals that cause the hair follicle cells in a person's scalp to break down.

  • Support a healthy scalp and hair

  • Assist  with maintaining hair growth

  • Prevent hair loss

  •  Improve scalp circulation 

  •  Add shine

Sunflower Seed Oil (Helianthus Annuus) -

Sunflower oil is perfect for repairing damage caused from our harsh sun and UV, by creating a protective seal from roots to tips, preventing split ends. Sunflower oil is both proactive and reactive with sun damaged hair. You don’t need to have dry ends for it to work its magic on you, as it’s a fantastic protector before the damage is even done. This oil is an antioxidant that protects hair from ageing and color loss by neutralizing the oxidative free radicals generated by daily UV exposure and slowing down the oxidation of hair.

 

- Advanced UV protection.

- Protects the hair from color wash out.

- Repairs damage caused by UV.

- Slows down ageing hair.

 

Tetrasodium Glutamate Diacetate -

Tetrasodium Glutamate Diacetate is a synthetic chelating agent that has a natural origin, tetrasodium glutamate diacetate can also boost the effectiveness of preservatives, allowing for the use of lower amounts than is typical without compromising effectiveness. It is a multi-purpose, clear, liquid chelating agent and preservative booster. Tetrasodium Glutamate Diacetate is made from plant material, readily biodegradable, with high solubility over a wide pH range.

  • removes excess build-up of minerals.

  • protects hair from oxidative damage

 

 

Cetearyl Alcohol  –

Cetearyl alcohol is A conditioning, detangling and anti-static agent, which lends softness to the hair. Derived from plant sources. Cetearyl alcohol is used to help soften the skin and hair and to thicken and stabilize cosmetic products, such as lotions and hair products. As an emollient, cetearyl alcohol is considered an effective ingredient for soothing and healing dry skin

  •  helps to condition hair

  • makes hair soft and manageable

 

 PEG 40 Castor Oil -

PEG 40 Hydrogenated Castor Oil is a type of Castor Oil seed extract. The oil is extracted from castor seeds through the process of pressing. Castor oil is mainly colorless or pale yellow with a very mild odor. Castor oil’s antiviral, antibacterial, and anti-fungal properties make it an effective treatment for scalp infections. Its high protein content makes it very valuable to maintain hair health. The unusually high content of ricinoleic acid (fatty acid) in castor oil improves blood circulation at the scalp, ensuring better nutrition for the hair follicles. This acid also helps balance the pH of the scalp. Castor oil is rich in antioxidants that support the keratin in hair, making it smoother, stronger, and less frizzy.

 

- Improves hair health

- Can make hair smoother, stronger, less frizzy

- Improves blood circulation at the scalp

 

Stearalkonium Chloride -

Stearalkonium Chloride is derived from stearic acid, a fatty acid found in plants and animals. 

  • Increases luster and improves

  • Adds slip

  • Reduces fly a ways

Caprylic/Capric Triglyceride -

Caprylic triglyceride is an ingredient used in soaps and cosmetics. It's usually made from combining coconut oil with glycerin. This ingredient is sometimes called capric triglyceride. ... Caprylic triglyceride is valued as a more natural alternative to other synthetic chemicals found in topical skin products.

  • Repair the hairs surface 

  • Retain moisture

Limnanthes Alba

 Limnanthes Alba is a species of flowering plant in the meadowfoam family known by the common name white meadowfoam.

Meadowfoam seed oil has properties that make it a very unique oil. Meadowfoam seed oil has many benefits for hair with properties similar to jojoba oil and is perfectly suited to dry hair.  Due to the long chain fatty oils content, meadowfoam cannot be absorbed and instead forms a protective coating on the hair helping to retain moisture for longer. Perfect for heat sprays that protect hair from heat styling tools and moister loss. 

 

- Protects hair from UV and heat

- Leaves hair soft and hydrated

- Improves longevity of hair color from washout 

 

Organic neem seed oil (melia azadirachta) -

Neem oil is created from the fruits and seeds of the neem tree, a tree that's native to India but also grows in other tropical areas. 

Organic rosemary leaf extract (rosmarinus officinalis) - Rosemary (Rosmarinus officinalis) is an evergreen shrub with needle-like leaves and a woody aroma.

  • Stimulates Hair Growth

  • May Eases Stress

  • Increase Circulation

Organic white willow bark extract (salix alba) -

Salix alba, the white willow, is a species of willow tree native to Europe and western and central Asia. Willow Bark in hair products also helps to control excess sebum on the scalp, leaving strands looking healthy and balanced.

  • Controls Oil Production

  • remove dirt and product build-up from the scalp

  • helping to shift dead skin cells.

organic alcohol -

It is cane alcohol, which means it’s based on sugarcane rather than corn.  

  • Add moisture by drawing water to the hair

  • Add slip for detangling

  • Add thickness to a product

Organic Coconut Oil (Cocos Nucifera) -

  • Cocos nucifera, commonly called coconut or coconut palm, is a tall tree that is native to tropical islands in the western Pacific. Coconut oil high in lauric acid, when the oil is applied to the hair, it penetrates the hair shaft due to its low molecular weight.

  • Protect it from breakage

  • Moisturizing

  • Acts as an antibacterial agent

 

Apricot Kernel Oil (Prunus Armeniaca), - Apricot seed oil has oleic acid, which is an omega-9 fatty acid and a wonderful emollient that makes hair and scalp softer and more pliable. It actually moisturizes the hair and scalp while increasing the hydration level and reducing dryness.

  • Natural moisturizer

  • Nourishing and strengthening your hair follicles. 

  • Reduce hair loss

Emulsifying Wax (Cetyl Alcohol, Stearyl Alcohol, Polysorbate 60) - Emulsifying wax, also known as Polawax NF, consists of four ingredients. These are Cetearyl Alcohol, PEG-150 Stearate, Polysorbate 60, and Steareth-20. It mirrors the properties of Cetyl Alcohol while promoting the thickening features of Stearyl Alcohol. Emulsifying wax acts as a binding agent for oil and water, so that they can mix and blend together to make hair lotions, and of course, moisturizers.

  • Helps in improving the texture and consistency of the final product without leaving any oily film on the hair.

  • Keeps the hair hydrated.

  • Less risk of breakage.

 Stearic Acid -

Fatty acid used as an emollient and emulsifier. It has been shown to protect skin's surface against water loss and help shore up skin's protective barrier. Stearic acid may be synthetic or animal derived. 

  • Protects the hair from elements

  • Moisturizers

  • Functions as a lubricant and emollient

  • Less greasy 

Glycolic Acid -

A type of alpha hydroxy acid (AHA) that, like other ingredients in the category, can act as a water-binding agent and, when properly formulated, as an exfoliant. In its capacity as an exfoliant, it can help shed dead skin to renew skin’s surface, visibly softening the signs of aging, particularly from sun damage. Glycolic acid is one of the most effective and well-researched forms of AHA.

  • UV protectant

  • Softening properties

  • Helps Fights dandruff

Tartaric Acid - Tartaric acid is a naturally occurring crystalline organic acid found in many plants, including grapes and tamarinds. Tartaric acid has antioxidant properties and is an alpha hydroxy acid, though it is not as well-researched when it comes to skin benefits as glycolic and lactic acids and is also believed to be not as stable.

  • Softening properties

  • Stabilizes the pH

Malic Acid -

Malic acid is an exfoliating ingredient derived from unripe fruit. It also occurs naturally in the human body. It’s technically a beta hydroxy acid ingredient but is typically classified as an alpha hydroxy acid (AHA) ingredient because its hydroxyl group in the alpha position is believed to be dominant to the beta hydroxyl group. Also, it is not known to be oil-soluble like traditional beta hydroxy acid salicylic acid.

  • Stimulates the growth 

  • Clear any clogged hair follicles and dead skin on the scalp

  • Eliminate bacteria

Organic Shea Butter (Butyrospermum Parkii),

 Butyrospermum parkii, is a plant lipid, extracted from the karite tree is used as an emollient in cosmetics and has smoothing properties for dry skin. Shea butter doesn’t just have a rich texture; it’s also a rich source of antioxidants, including quercetin, epicatechin gallate, gallocatechin, epigallocatechin, as well as skin-replenishing fatty acids (stearic and linoleic).

  • Help reduce redness and scalp irritation

  • Smooths hair

  • Strengthens hair bulbs and controls moisture of the scalp.

 Mango Seed Butter (Mangifera Indica), -

Plant-based emollient as it is a rich source of fatty acids and skin-soothing ingredients. Fatty acids include compounds such as glycerides, sterols, and phospholipids. They are used in cosmetics as emollients, texture enhancers, and, when mixed with glycerin, cleansing agents.

  • restoring elasticity to the hair strands

  • lock in moisture

  • Softening the hair and preventing environmental damage.

Organic Sugar Cane Extract (Saccharum Officinarum)

- Saccharum officinarum is a large, strong-growing species of grass in the genus Saccharum. Its stout stalks are rich in sucrose, a simple sugar which accumulates in the stalk internodes. It originated in New Guinea.

  •  Treat dry scalp

  • Helps in re-hydrating the scalp

Organic Bilberry Fruit Extract (Vaccinium Myrtillus), - Vaccinium myrtillus is a species of shrub with edible fruit of blue color, commonly called "bilberry", "wimberry", "whortleberry", or European blueberry. It has much in common with the American blueberry (Vaccinium cyanococcus). Bilberry extract has been shown to improve the micro capillary circulation and strengthen collagen throughout the body including the hair. 

  • Stimulate hair growth

  • Improves blood circulation to the hair follicles

  • Improve the nutrition and oxygen that flows to hair follicles

  • Promotes stronger hair growth

 

Organic Sugar Maple Extract (Acer Saccharinum), -

Acer saccharinum is a species of maple native to the eastern and central United States and southeastern Canada. It is one of the most common trees in the United States.

  • Helps increase scalp cell turnover

  • Rehydrates scalp for hair growth

  • Moisture content nourishes strands and detangles

Organic Orange Peel Extract (Citrus Sinensis), -

Citrus × sinensis, also known as the Citrus sinensis, includes the commonly cultivated sweet oranges, including blood oranges and navel oranges.

  • Loaded with vitamin B12

  • Helps slow down the greying of hair

  • Vitamin C content in oranges can boost hair growth and reduce hair loss.

 

 Organic Lemon Peel Extract (Citrus Limon), -

Lemon Peel Extract The anti-bacterial, anti-fungal and anti-microbial properties of lemons also help clean the areas to which it is applied.

  • help you remove dirt and grease from your hair and scalp

  • conditions hair

 

Organic Cranberry Fruit Extract (Vaccinium Macrocarpon) -

Cranberry seed oil is a great anti-aging moisturizer since it has a high essential fatty acid profile. Cranberry Seed Oil, cold pressed from the seed of the super fruit, is unique among the fixed oils because it contains a very high essential fatty acid profile, along with a good mixed tocopherols and tocotrienols (vitamin E) content, high phytosterols, and a 1:1 ratio of omega 3 to omega 6 essential fatty acids which gives it excellent anti-oxidant activity and hair nurturing benefits.

  • Prevents hair thinning and hair loss while stimulating growth and strength of each hair strand while promoting hair count.

  • Anti-inflammatory properties prevent itching, drying, and other scalp/skin problems that keeps hair follicles healthy.

  • Heals, strengthens and moisturizes the hair and scalp

  • promotes silky soft hair

 Organic Seaweed Extract (Fucus Vesiculosus) -

Fucus vesiculosus is a seaweed found on the coasts of the North Sea, the western Baltic Sea, and the Atlantic and Pacific Oceans. Seaweeds are a rich source of Omega-3 fatty acids.  Omega-3s in seaweed also improve blood circulation in the scalp, which is essential for hair growth.

  • Promotes hair growth

  • Improve blood circulation in the scalp

  • Promote scalp hydration

  • Nourish and soothe the skin, especially the root of the hair

  • Increases hair's moisture retention

Organic Green Tea Leaf Extract (Camellia Sinensis) -

Camellia sinensis is a species of evergreen shrubs or small trees in the flowering plant family Theaceae whose leaves and leaf buds are used to produce tea. Camellia oil is an excellent emollient for keeping skin and hair moist and supple.  

  • Calms irritations and eliminates dandruff.

  • Strengthens hair and prevents hair loss.

  • Protects skin and hair against water loss and excess dryness.

 

Xanthan Gum - Xanthan Gum is a plant-based thickening and stabilizing agent that is used in foods, cosmetics, and industrial products. It is made by fermenting glucose with a bacteria, Xanthomonas campestris. It is solidified when reacted with alcohol, and then the solid precipitate is dried and ground into a powder. Xanthan Gum is a natural skincare ingredient that is used to keep products from separating, it is FDA approved.

  • improve the texture

  • withstand different temperatures and pH levels

 

Ricinus Communis (castor) seed oil -

Castor oil is a plant-derived oil obtained from the seeds (castor beans) of the plant Ricinus communis. It is a mixture of triglycerides composed of several different fatty acids. Castor oil is known for its excellent emollient and lubricant properties, as well as for its film-forming capabilities that make it useful in skin creams and in some hair styling products. The chemical structure of castor oil also helps it act as a humectant, so that it attracts water to the hair and skin.

  • Helps in increasing the blood circulation

  • Improves hair growth

  • Retain moisture by preventing water loss

Beeswax, -

Beeswax is produced naturally by bees for storing honey. The wax forms honeycomb shapes that are then used to stop honey from spilling everywhere.  If you have dry, broken hair or split ends, adding a little beeswax can strengthen your hair.

  • Adds Moisture to Dry, Brittle Hair

  • Smooth Away Fly-a-way hair strands

  • Seal the Hair

 

Copernicia cerifera (carnauba) wax -

Copernicia cerifera wax is often used in conjunction with beeswax to add a shine and glossy finish to a product such (i.e. hair polish, lip balm). It's also functions as an effective anti-caking agent. Carnauba Wax is a natural “vegetable” wax derived from the leaves of the Copernicia cerifera botanical, more commonly known as the Carnauba Tree. During Brazil’s dry season, this Palm, which also goes by the name “The Tree of Life,” protects itself against moisture loss by secreting a coating on both sides of its leaves. This coating is Carnauba Wax. Its other common names include Brazil Wax, Ceara Wax, and Palm Wax.

  • Adds shine

  • Helps seal in moisture

  • Eliminates dry brittle hair

  • Guards hair from harsh elements

Peach kernal oil

The peach (Prunus persica) is a deciduous tree native to the region of Northwest China between the Tarim Basin and the north slopes of the Kunlun Mountains, where it was first domesticated and cultivated. A plant mixture containing peach extracts was shown to promote hair growth in human dermal papilla cells by prolonging the anagen phase. Peaches also have antioxidant, anti-inflammatory, and antimicrobial properties. These properties may help promote scalp and hair health.

  • help keep your hair as vibrant

  • promotes hair growth

Grapeseed oil - 

Vitis vinifera, the common grape vine, is a species of Vitis, native to the Mediterranean region, Central Europe, and southwestern Asia, from Morocco and Portugal north to southern Germany and east to northern Iran. A major benefit of grape seed oil is that it contains oligomeric proanthocyanidins, also referred to as OPC's. Found in grape seeds, they inhibit DHT production, stimulating hair follicles when applied directly to the scalp on a regular basis before washing.

  • stimulating hair follicles

  • effective at combating hair loss

  • moisturizes and conditions hair

Almond oil - 

The almond is a species of tree native to Iran and surrounding countries but widely cultivated elsewhere. High in Vitamin E, which is essential for healthy hair, Sweet Almond Oil is a great choice for locking moisture into hair strands with little mess and fuss. Sweet almond oil is rich in magnesium, calcium and zinc, all of which are important for healthy hair! Using this beautiful oil in your hair and on your scalp can help improve the condition of your scalp, reducing dryness and flakiness as well and improving the texture of your hair and even the amount of hair you lose.

  • make hair stronger and less prone to split ends

  • a natural antioxidants combat the environmental stress around your hair strengthens and repairs hair

  • hair growth

  • treatment for flaky scalp (seborrheic dermatitis) and scalp psoriasis.

Olive oil - 

Olive oil is a liquid fat obtained from olives, a traditional tree crop of the Mediterranean Basin, produced by pressing whole olives and extracting the oil. Olive oil is high in antioxidant content and it helps maintain scalp and hair health. It prevents the hair from cell damage and nourishes and conditions the hair at the same time to improve its quality. The massage improves the circulation of blood in the scalp and nourishes the hair follicles as well.

  • helping to soften hair

  • minimize frizz

  • reduce breakage

  • helps lessen the itching and inflammation associated with dandruff

  • Strength and Shine

  • Locks in moisture